Have you ever come home with a bag full of impulse buys and wonder: how did this happen?
You’re a savvy shopper. You utilize coupons. You set a budget. So how did you end up with twenty different types of cereal in your cabinet?
Before you blame yourself, you have to understand the game. Most shopping experiences have been carefully curated to put consumers at ease and get them to purchase items that bring the most profit to the store. Businesses are always trying to make the sale, so they will do whatever they can to get you to open your wallet.
This doesn’t mean that retailers don’t have ethics, or that they aren’t invested in their customers. However, it does mean that you can easily spend more money than you originally planned if you are not aware of these retail tricks.
So how can you avoid being sold to and gain control of what you’re buying? The first step is to learn their secrets.
Shopping both in the store and online is an experience that the retailers must create for the consumer. Most decisions are made according to shoppers’ habits, with items, displays and pricing designed to make you feel comfortable spending. And it all starts with how the store is set up.
Where items are placed in a store is not arbitrary. Retailers consider how customers navigate their surroundings and what will draw more people in when figuring out how to set up their store.
Here are a few of the tricks they use to make it easier for you to shop and spend:
What’s the first thing you do when you see an item you like? You look at the price. Retailers know this, which is why they utilize the following pricing strategies to make the cost seem more appealing to you. It’s a numbers game.
Retailers know that you spend more money when you are relaxed and comfortable. This is why customer service is so important. The strategies used to curate the shopping atmosphere are also very apparent when online shopping, where decisions are based on the ease of the user experience.
Here’s a few you may or may not have noticed:
A good deal is hard to pass up, and retailers use this to their advantage. This is not to say that sales aren’t valid, you definitely can save money with companies that offer coupons, promos and rebates as a part of their business. However, not all sales are created equally, and retailers use marketing tricks like those below to sell more items at prices that aren’t always that discounted from the original.
Now that you’re filled to the brim with retail knowledge, you can implement changes in your shopping to make sure you remain in control.
The best way to remain in control is to have a plan. Whether this means starting your shopping with a list, setting a spending budget, or just making small changes like eating before you go to the grocery store, these techniques will help you spend less money on the things you don’t need.
It also helps to find and stick with retailers that you trust. Establishing loyalty to a store goes both ways. The retailer should be just as loyal to their customers as you are to them. Support businesses that bypass the gimmicks and instead offer a unique customer experience. Buy from online stores like RebateKey that offer real discounts and fair prices. Curate your own shopping experience.
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